https://rburneo.com Ricardo Burneo Tue, 09 Sep 2025 20:11:47 +0000 https://rburneo.com en https://rburneo.com/Header Wed, 10 Aug 2022 18:47:44 +0000 Ricardo Burneo https://rburneo.com/Header Sep 2025 / notes &nbsp;- been busy with a cool hot sauce brand, more to come. - excited about Gemini 2.5&nbsp;🍌 - YT reels still have my attention Art —Direction NYC — FL https://rburneo.com/Purina Tue, 09 Sep 2025 20:11:47 +0000 Ricardo Burneo https://rburneo.com/Purina Purina — Purina Club Experiential — Social TeamCesar Vallejo -&nbsp; SVP Creative DirectorCollin Carpio - Sr. Copy Writer&nbsp; Megan Keegan - Sr. Copy Writer Ricardo Burneo - Sr. Art Director CLIO SPORTS AWARDS2025 WINNER8 CLIOS 2X GOLD1X SILVER4X BRONZE 1X SHORTLIST Momentum World Wide The First-Ever Pet-Friendly Stadium Section and I was fortunate to help bring it to life. Designed as an experiential-meets-social platform, it not only sparked engagement but also delivered real, practical benefits for pet owners. As Art Director, I led ideation and visual direction in close partnership with a talented cross-disciplinary team. The result was a vibrant, shareable experience—blending live, memorable moments that continue with every game, layered with social storytelling and tangible results—ultimately strengthening Purina’s bond with fans and their four-legged companions. https://rburneo.com/Project-1 Wed, 10 Aug 2022 18:47:45 +0000 Ricardo Burneo https://rburneo.com/Project-1 Subway — SB shutdown Super Bowl LVII, Phoenix AZ Experiential — Social <img width="1760" height="1056" width_o="1760" height_o="1056" data-src="https://freight.cargo.site/t/original/i/ff78fb839b5395640a4d22570a49f81a2f39cbde682e1b7edbe28f2523f862a5/key-artboard.jpg" data-mid="171521859" border="0" src="https://freight.cargo.site/w/1000/i/ff78fb839b5395640a4d22570a49f81a2f39cbde682e1b7edbe28f2523f862a5/key-artboard.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f92739bf9ca6054cc7c5f4fec516de832de02bed2d27858486d5f027dc3bd985/IMG_0350.jpg" data-mid="171521438" 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data-src="https://freight.cargo.site/t/original/i/9131cbb330b9dd629cadc9c46343ff9b7cc23762d07eb8b7030ba8403fe965b4/Card7_autograph-merch.jpg" data-mid="171521880" border="0" src="https://freight.cargo.site/w/1000/i/9131cbb330b9dd629cadc9c46343ff9b7cc23762d07eb8b7030ba8403fe965b4/Card7_autograph-merch.jpg" /> <img width="2736" height="1754" width_o="2736" height_o="1754" data-src="https://freight.cargo.site/t/original/i/6555d880995e2f9b22bb40f73ef266bd4220c11e4593d6888c0d0e153f439afd/SW_Talent_PR_20220127.jpg" data-mid="171522101" border="0" src="https://freight.cargo.site/w/1000/i/6555d880995e2f9b22bb40f73ef266bd4220c11e4593d6888c0d0e153f439afd/SW_Talent_PR_20220127.jpg" /> <img width="1760" height="1056" width_o="1760" height_o="1056" data-src="https://freight.cargo.site/t/original/i/dd558fb0ad2fc9ce8508f3bc850136d408665be1b65e1ca10c033d2731c4db90/Card3_Win-epic-prizes.jpg" data-mid="171527012" border="0" src="https://freight.cargo.site/w/1000/i/dd558fb0ad2fc9ce8508f3bc850136d408665be1b65e1ca10c033d2731c4db90/Card3_Win-epic-prizes.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/32b93be9f243429f23dbd8dee3660d67a5e78f1c769ee20459ac0865a20fff8c/daily-leaderboard.jpg" data-mid="171521748" border="0" src="https://freight.cargo.site/w/1000/i/32b93be9f243429f23dbd8dee3660d67a5e78f1c769ee20459ac0865a20fff8c/daily-leaderboard.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e8c51343746b617bef9ea4b5e03e6786cdad8fa1adaa4bff1880b2c7d65f8b6d/Prizes_02.jpg" data-mid="171521753" border="0" src="https://freight.cargo.site/w/1000/i/e8c51343746b617bef9ea4b5e03e6786cdad8fa1adaa4bff1880b2c7d65f8b6d/Prizes_02.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e2c7265f73a49d0193e98d146aab221679f7aa8ef018bf4d92867196ea9690be/Prizes_01.jpg" data-mid="171521751" border="0" src="https://freight.cargo.site/w/1000/i/e2c7265f73a49d0193e98d146aab221679f7aa8ef018bf4d92867196ea9690be/Prizes_01.jpg" /> <img width="3102" height="1856" width_o="3102" height_o="1856" data-src="https://freight.cargo.site/t/original/i/f76e73ecb73ee05017f4885c5796e59c7a8aa6e1ef02cc47caf40d0befe83645/Screen-Shot-2023-03-13-at-5.35.54-PM.png" data-mid="171526770" border="0" src="https://freight.cargo.site/w/1000/i/f76e73ecb73ee05017f4885c5796e59c7a8aa6e1ef02cc47caf40d0befe83645/Screen-Shot-2023-03-13-at-5.35.54-PM.png" /> <img width="2736" height="1824" width_o="2736" height_o="1824" data-src="https://freight.cargo.site/t/original/i/9e514961fc7e3225ee0ec5424834bdd59804bdb49576f9b0a847e923d9d5e09a/02_.jpg" data-mid="171527098" border="0" src="https://freight.cargo.site/w/1000/i/9e514961fc7e3225ee0ec5424834bdd59804bdb49576f9b0a847e923d9d5e09a/02_.jpg" /> <img width="3376" height="1864" width_o="3376" height_o="1864" data-src="https://freight.cargo.site/t/original/i/4192e17d5ec53d2abc628de4b6cf158ed20b2c7f8b1b7decce6b72848d456ca0/Screen-Shot-2023-03-13-at-5.41.45-PM.png" data-mid="171527365" border="0" src="https://freight.cargo.site/w/1000/i/4192e17d5ec53d2abc628de4b6cf158ed20b2c7f8b1b7decce6b72848d456ca0/Screen-Shot-2023-03-13-at-5.41.45-PM.png" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/a9c006a6113aff7c9d362f9ce53f2113ffc1cd45a011388c93f108f57f6821be/69722873622__78E23AE4-A87F-4CDB-A148-98DD3403B3B5.jpg" data-mid="171521643" border="0" src="https://freight.cargo.site/w/1000/i/a9c006a6113aff7c9d362f9ce53f2113ffc1cd45a011388c93f108f57f6821be/69722873622__78E23AE4-A87F-4CDB-A148-98DD3403B3B5.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b1d97f20d9e5b6df45532ddccbe0d68c125c73c7e7af27ee2d4a3b0d2e967d56/IMG_0259.jpg" data-mid="171521434" border="0" src="https://freight.cargo.site/w/1000/i/b1d97f20d9e5b6df45532ddccbe0d68c125c73c7e7af27ee2d4a3b0d2e967d56/IMG_0259.jpg" /> Team Joe Kantrowitz -&nbsp; SVP-Group Creative Director Toni Kaleda - Creative Director Ricardo Burneo - Sr. Art Director Kevin pham - Art Director Khalil Reid - Copy Writter&nbsp; SB SVII&nbsp;2023 Momentum World Wide We are thrilled to share our latest success at this year's Super Bowl LVII event. Building on our previous event at SB LVI, our team, and client aimed to push the boundaries even further and create an unforgettable experience. The centerpiece of our campaign was a fun and engaging game inspired to bring Subway's new consumer model, the Subway Series Pick Your 12, to the NFL conversation. I was responsible for the design, developing the look and feel, and creating the logo lock-up, game boards, side screens, PR media, activation screens, signage, and physical merch design. Additionally, I ensured that all NFL regulations were met and worked collaboratively with a variety of teams and vendors to bring the project to fruition. We are proud of the results and our ability to deliver a memorable and successful event. I designed all the screen elements, typography, and UI screens for the project. I worked with editors, designers, producers, and the NFL to make it happen —Together, we brought our creative vision to life in a way that exceeded our client's expectations. https://rburneo.com/Project-2-1 Thu, 08 Dec 2022 21:38:32 +0000 Ricardo Burneo https://rburneo.com/Project-2-1 Subway — The Vault Super Bowl LVI, Los Angeles Experiential — Social&nbsp; <img width="2802" height="1576" width_o="2802" height_o="1576" data-src="https://freight.cargo.site/t/original/i/f6a4b78bbd724bff0a1ed34417dffed94ae5d1a0c4b230f995d7abd1c2c75f2b/Screen-Shot-2022-08-10-at-4.52.39-PM.png" data-mid="161422533" border="0" src="https://freight.cargo.site/w/1000/i/f6a4b78bbd724bff0a1ed34417dffed94ae5d1a0c4b230f995d7abd1c2c75f2b/Screen-Shot-2022-08-10-at-4.52.39-PM.png" /> <img width="2790" height="1824" width_o="2790" height_o="1824" data-src="https://freight.cargo.site/t/original/i/df3000eb7f1314b4dc5ad026ed75d87ad226e5d29a1d462e71302b002d8ffa55/Screen-Shot-2022-08-10-at-4.53.53-PM.png" data-mid="161422534" border="0" src="https://freight.cargo.site/w/1000/i/df3000eb7f1314b4dc5ad026ed75d87ad226e5d29a1d462e71302b002d8ffa55/Screen-Shot-2022-08-10-at-4.53.53-PM.png" /> <img width="1555" height="2764" width_o="1555" height_o="2764" data-src="https://freight.cargo.site/t/original/i/366f93ee20e8137c5d727dcb80bf251399f581813b65f89c310223262531b535/Subway_loops_03_20220107.png" data-mid="161422555" border="0" src="https://freight.cargo.site/w/1000/i/366f93ee20e8137c5d727dcb80bf251399f581813b65f89c310223262531b535/Subway_loops_03_20220107.png" /> <img width="1871" height="1052" width_o="1871" height_o="1052" data-src="https://freight.cargo.site/t/original/i/4a8fcadded8dc88beda165fa44ab5c0a27850437d63c2f44fc1d782c41811bd8/sandwich_reveal_03.jpg" data-mid="161422544" border="0" src="https://freight.cargo.site/w/1000/i/4a8fcadded8dc88beda165fa44ab5c0a27850437d63c2f44fc1d782c41811bd8/sandwich_reveal_03.jpg" /> <img width="2158" height="1673" width_o="2158" height_o="1673" data-src="https://freight.cargo.site/t/original/i/bb372af02eab3bcf0b3fe5cdeab3380ec167d3b8d1af28e03ba8ac3d5bc9aff2/Subway_sandwhiches_small.png" data-mid="161422543" border="0" src="https://freight.cargo.site/w/1000/i/bb372af02eab3bcf0b3fe5cdeab3380ec167d3b8d1af28e03ba8ac3d5bc9aff2/Subway_sandwhiches_small.png" /> <img width="2874" height="1614" width_o="2874" height_o="1614" data-src="https://freight.cargo.site/t/original/i/78e1eb2895db098ff3e1a0f2eba8133d6fa02fceb5150a0759334de42e95aad3/Screen-Shot-2022-08-11-at-4.31.02-PM.png" data-mid="161422541" border="0" src="https://freight.cargo.site/w/1000/i/78e1eb2895db098ff3e1a0f2eba8133d6fa02fceb5150a0759334de42e95aad3/Screen-Shot-2022-08-11-at-4.31.02-PM.png" /> TeamJoe Kantrowitz -&nbsp; SVP-Group Creative Director Toni Kaleda -&nbsp;Associate Creative Director Ricardo Burneo - Sr. Art Director HASHTAG SPORTS AWARDS2022 SHORTLIST — Nominee 2xMost Creative Partnership with an Athlete or InfluencerBest Brand Experience or Activation Momentum World Wide Sandwiches are the new collectibles! Subway approached us to promote their new line of Signature Sandwiches and we had a brilliant idea. We turned sandwiches into actual Signature Sandwiches and built a massive bank vault to store them safely. We got 3 NFL superstars to create their own sandwiches and took them to the Super Bowl where we signed them for millions of fans. Some fans ate them, while others saved, froze, and even resined them. A few even sold them on eBay! Our campaign got Subway back on the map, with over 1,600 news stories, 43M+ social impressions, and 830M+ media impressions during Super Bowl week. The sandwich collectible market was born! And news coverage was 98% positive sentiment. Not bad, right? As the AD, I got to create the digital assets, print art, signage, and overall look &amp; feel for the activation. I also designed the logo and made custom typography for the physical and digital builds. It was a total team effort, and I had the pleasure of collaborating with our internal teams, vendors, clients, and our partners at The Mill and Antfood. Together, we brought this ride to life in a way that truly transported people to another world. <img width="1052" height="592" width_o="1052" height_o="592" data-src="https://freight.cargo.site/t/original/i/1022cdab349d796b9461f8757460fbfe6de6c71dcb667a84385a5c1be56d33fa/HashtagSportsAwardsPresentedByBudweiser.png" data-mid="161422557" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/1022cdab349d796b9461f8757460fbfe6de6c71dcb667a84385a5c1be56d33fa/HashtagSportsAwardsPresentedByBudweiser.png" /> https://rburneo.com/Project-3 Wed, 10 Aug 2022 18:47:45 +0000 Ricardo Burneo https://rburneo.com/Project-3 Pepsi — Cardi B Gift it Forward NYC/LA — London TV — Social <img width="1500" height="1064" width_o="1500" height_o="1064" data-src="https://freight.cargo.site/t/original/i/c3399c84fba1be4565b57ef7d865b18db1626249b77c3df378dea258ab86d95a/Cardi_Cannes.jpg" data-mid="157184627" border="0" src="https://freight.cargo.site/w/1000/i/c3399c84fba1be4565b57ef7d865b18db1626249b77c3df378dea258ab86d95a/Cardi_Cannes.jpg" /> <img width="1988" height="1056" width_o="1988" height_o="1056" data-src="https://freight.cargo.site/t/original/i/10621df9573309b1edb1bb28d50390819217c2fc7b5a7341358eb3ae47e37c5e/Screen-Shot-2021-10-21-at-15.47.00.png" data-mid="157173161" border="0" src="https://freight.cargo.site/w/1000/i/10621df9573309b1edb1bb28d50390819217c2fc7b5a7341358eb3ae47e37c5e/Screen-Shot-2021-10-21-at-15.47.00.png" /> <img width="1500" height="929" width_o="1500" height_o="929" data-src="https://freight.cargo.site/t/original/i/57315f1c4a1f159378866844371129fd34bedcc3104e052e92538ea29e6a31e7/cardi-hero.jpg" data-mid="157173154" border="0" src="https://freight.cargo.site/w/1000/i/57315f1c4a1f159378866844371129fd34bedcc3104e052e92538ea29e6a31e7/cardi-hero.jpg" /> <img width="1382" height="723" width_o="1382" height_o="723" data-src="https://freight.cargo.site/t/original/i/57c17a2cdc79e947a92de6f721480448edd738b2031defbd475439456c847b8c/CardiB_GifItForward-2.gif" data-mid="157173165" border="0" src="https://freight.cargo.site/w/1000/i/57c17a2cdc79e947a92de6f721480448edd738b2031defbd475439456c847b8c/CardiB_GifItForward-2.gif" /> <img width="3296" height="1842" width_o="3296" height_o="1842" data-src="https://freight.cargo.site/t/original/i/37b957b36789df63d4fcd8ec78c8beec6abea23a22955d79c65d7f3c03555ded/Screen-Shot-2021-04-18-at-21.34.13.png" data-mid="157173180" border="0" src="https://freight.cargo.site/w/1000/i/37b957b36789df63d4fcd8ec78c8beec6abea23a22955d79c65d7f3c03555ded/Screen-Shot-2021-04-18-at-21.34.13.png" /> <img width="1986" height="1048" width_o="1986" height_o="1048" data-src="https://freight.cargo.site/t/original/i/8af4fe71a1e7c6db5b6ba07908414bfb5cdd0316957b2ddc3160a394f5e03e0f/Screen-Shot-2021-10-21-at-15.46.44.png" data-mid="157173202" border="0" src="https://freight.cargo.site/w/1000/i/8af4fe71a1e7c6db5b6ba07908414bfb5cdd0316957b2ddc3160a394f5e03e0f/Screen-Shot-2021-10-21-at-15.46.44.png" /> <img width="2374" height="1266" width_o="2374" height_o="1266" data-src="https://freight.cargo.site/t/original/i/2f81ccb8dd4455e1239cc205cf4b7ec2df5b51074bb7fbd3ad5e0120b1503de6/Screen-Shot-2021-08-19-at-21.24.12.png" data-mid="157173163" border="0" src="https://freight.cargo.site/w/1000/i/2f81ccb8dd4455e1239cc205cf4b7ec2df5b51074bb7fbd3ad5e0120b1503de6/Screen-Shot-2021-08-19-at-21.24.12.png" /> TeamAdam Lock -&nbsp; SVP-Group Creative DirectorDave Gonsalves - Creative DirectorRami Levi - ACD Ricardo Burneo - Sr. Art Director2 Clio Awards&nbsp;2020 Silver Clio — Public RelationsBrand-Artist collaboration2020 Bronze Clio — 61 sec to 5 min Use of music in film2019 YouTubeYouTube Ads Leaderboard (Top 10) Vayner Media Christmas is a season long dominated by Coca-Cola and that jolly old fat guy. And let’s be honest, Santa can be a little bit out of touch. He only ever cares for those who live up to his lofty expectations of whats “nice” is. The people need, nay they demand a better cola and a better holiday role model. Someone who believes that everyone can be a little naughty and a little nice all at the same time. Cue Cardi B and Pepsi in this fun film for the holidays. As an Art Director, I had the opportunity to lead the concept development, storyboarding, and overall look and feel for the project. It was a true collaborative effort, working with teams across the globe to bring Cardi B's world to life. From designing custom costumes to creating the perfect atmosphere in the sets and social, every detail was carefully crafted to immerse the audience in the experience. &nbsp; <img width="774" height="1024" width_o="774" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ac699289d28b40a689bd399bf196916fb74c7574186d954afb5bb903c923b02a/clio-silver-774x1024.png" data-mid="157182555" border="0" data-scale="19" src="https://freight.cargo.site/w/774/i/ac699289d28b40a689bd399bf196916fb74c7574186d954afb5bb903c923b02a/clio-silver-774x1024.png" />&nbsp;&nbsp;<img width="265" height="349" width_o="265" height_o="349" data-src="https://freight.cargo.site/t/original/i/c430e5b2a06a0aea9c1f760baec8aac3d6744cc2bed836c0d4040122f65e414c/bronze.png" data-mid="157182560" border="0" data-scale="19" src="https://freight.cargo.site/w/265/i/c430e5b2a06a0aea9c1f760baec8aac3d6744cc2bed836c0d4040122f65e414c/bronze.png" /> &nbsp;<img width="2048" height="1681" width_o="2048" height_o="1681" data-src="https://freight.cargo.site/t/original/i/8703a4219d3dbe1837b978608a3c36971b2f88078aa81a7860399d7c9054a714/youtube-2048x1681.png" data-mid="157182944" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/8703a4219d3dbe1837b978608a3c36971b2f88078aa81a7860399d7c9054a714/youtube-2048x1681.png" /> https://rburneo.com/Project-4 Wed, 26 Jul 2023 18:48:31 +0000 Ricardo Burneo https://rburneo.com/Project-4 WeWork — Back to Work Global TV- OOH - Social&nbsp; Team &nbsp;Chief Creative Officer: Rob Lenois Group Creative Director: Kyle Arango Creative Director: Clarence Bradley Associate Creative Director: Jamie Shin&nbsp; Associate Creative Director: Evan Elberson Senior Art Director: Ricardo Burneo Senior Copywriter: Lee Lawrence&nbsp; VaynerMedia, USA As companies around the world begin to slowly and methodically return to their headquarters, many still question how it will work. How can an office prioritize health and safety for thousands of employees? Where can we find move-in ready workspaces available as soon as next week? Who can help us navigate an undeniably changing business landscape? RESULTS10% Global sales increase400% ABM KPIs15% Raised brand recognition, likability from previews Quarters PRESSNPR, AdsOfTheWorld,AdWeek, AdAge I art directed the TV spot, in addition of creating content for their social platforms, and digital ads.&nbsp; https://rburneo.com/Information Wed, 10 Aug 2022 18:47:45 +0000 Ricardo Burneo https://rburneo.com/Information <img width="2316" height="3088" width_o="2316" height_o="3088" data-src="https://freight.cargo.site/t/original/i/f4c2efa22305891acb9cc1715fea30bab0464988688446d3c0000fe655d23061/rb_portrait_2026.png" data-mid="241903022" border="0" src="https://freight.cargo.site/w/1000/i/f4c2efa22305891acb9cc1715fea30bab0464988688446d3c0000fe655d23061/rb_portrait_2026.png" /> Hello there! I’m Ricardo Burneo — a Senior Art Director who creates, directs, and collaborates to bring ideas to life. With over a decade in the industry, I’ve learned the best work happens where creativity and collaboration spark the strongest ideas. From TV, OOH, and social to experiential — my current passion — I love connecting dots across mediums to build ideas that feel bigger than the sum of their parts. Experiential, especially, is where brands truly come alive and audiences get to feel them. I’ve directed shoots, led Super Bowl activations, crafted guerilla moments, and partnered with the NBA, NFL, MLS, and FIFA (where I recently earned accreditation), to name a few. At the end of the day, I love shaping ideas into memorable experiences that people actually carry with them. Hit me up if you’d like to chat more about the industry — or about movies (always down for that too). Originally from Peru — I love drawing, films, and a good ceviche. Lately, I’ve been diving into AI, prompt engineering, and the creative sparks they bring.Back to the top&nbsp;︎ or More projects Tools of choice Pencil &amp; Paper Ps and AiA.iPilot Falcon Ink Pen Books Awards: Clio Sports: 2X GOLD, 1X SILVER, 4X BRONZE, 1X SHORTLIST Clio Music: Silver for Brand &amp;Artist Collaboration in PRClio Music: Bronze for adapted inUse of Music in Film/video -Webby Awards: Publuic Service &amp; Activism —WinnerPeople’s ChoiceThe One Show: Branded Entertainment &amp; Content — ShortlistClio Sports:Social Good - GOLDFilm creative - GOLDFilm - 61 seconds to 5 minutes - SILVERBranded Entertainment &amp; Content&nbsp; ShortlistClio Music:Social Good - GOLDFilm creative - GOLDFilm - 61 seconds to 5 minutes - SILVERBranded Entertainment &amp; Content&nbsp; ShortlistClio Integrated Campaign:Bronze WinnerWebbi Award: Short listedBillboard: No. 1 Album on the Billboard 200 chart Notable mentions:The New York Time, People, AdWeek, AdAge, Billboard, Buzzfeed, Variety, Yahoo,&nbsp;NPR, AdsOfTheWorld,&nbsp;The New York Times, Billboard, Hypebeast, Yahoo, Rolling Stones, MSNBC,&nbsp;Ellen, NME, The Wall Street Journal, Sony Music, CNBC, All Music, The Guardian and more.