Experiential — Social
Team
Cesar Vallejo - SVP Creative Director
Collin Carpio - Sr. Copy Writer
Megan Keegan - Sr. Copy Writer
Ricardo Burneo - Sr. Art Director
CLIO SPORTS AWARDS
2025 WINNER
- 8 CLIOS
- 2X GOLD
- 1X SILVER
- 4X BRONZE
- 1X SHORTLIST
Momentum World Wide
The First-Ever Pet-Friendly Stadium Section and I was fortunate to help bring it to life. Designed as an experiential-meets-social platform, it not only sparked engagement but also delivered real, practical benefits for pet owners. As Art Director, I led ideation and visual direction in close partnership with a talented cross-disciplinary team. The result was a vibrant, shareable experience—blending live, memorable moments that continue with every game, layered with social storytelling and tangible results—ultimately strengthening Purina’s bond with fans and their four-legged companions.