Super Bowl LVII, Phoenix AZ

Experiential — Social

Team

Joe Kantrowitz -  SVP-Group Creative Director
Toni Kaleda - Creative Director
Ricardo Burneo - Sr. Art Director
Kevin pham - Art Director
Khalil Reid - Copy Writter 

SB SVII 2023

Momentum World Wide

We are thrilled to share our latest success at this year's Super Bowl LVII event. Building on our previous event at SB LVI, our team, and client aimed to push the boundaries even further and create an unforgettable experience. The centerpiece of our campaign was a
fun and engaging game inspired to bring Subway's new consumer model, the Subway Series Pick Your 12, to the NFL conversation.

I was responsible for the design, developing the look and feel, and creating the logo lock-up, game boards, side screens, PR media, activation screens, signage, and physical merch design. Additionally, I ensured that all NFL regulations were met and worked collaboratively with a variety of teams and vendors to bring the project to fruition.

We are proud of the results and our ability to deliver a memorable and successful event.

---

I designed all the screen elements, typography, and UI screens for the project. I worked with editors, designers, producers, and the NFL to make it happen —Together, we brought our creative vision to life in a way that exceeded our client's expectations.