Sep 2025 / notes
- been busy with a cool hot sauce brand, more to come.
- excited about Gemini 2.5 🍌
- YT reels still have my attention
- been busy with a cool hot sauce brand, more to come.
- excited about Gemini 2.5 🍌
- YT reels still have my attention
Art —Direction
NYC — FL
Experiential — Social
Team
Cesar Vallejo - SVP Creative Director
Collin Carpio - Sr. Copy Writer
Megan Keegan - Sr. Copy Writer
Ricardo Burneo - Sr. Art Director
CLIO SPORTS AWARDS
2025 WINNER
- 8 CLIOS
- 2X GOLD
- 1X SILVER
- 4X BRONZE
- 1X SHORTLIST
Momentum World Wide
The First-Ever Pet-Friendly Stadium Section and I was fortunate to help bring it to life. Designed as an experiential-meets-social platform, it not only sparked engagement but also delivered real, practical benefits for pet owners. As Art Director, I led ideation and visual direction in close partnership with a talented cross-disciplinary team. The result was a vibrant, shareable experience—blending live, memorable moments that continue with every game, layered with social storytelling and tangible results—ultimately strengthening Purina’s bond with fans and their four-legged companions.
Subway — SB shutdown
Super Bowl LVII, Phoenix AZ
Experiential — Social
Team
Joe Kantrowitz - SVP-Group Creative Director
Toni Kaleda - Creative Director
Ricardo Burneo - Sr. Art Director
Kevin pham - Art Director
Khalil Reid - Copy Writter
SB SVII 2023
Momentum World Wide
We are thrilled to share our latest success at this year's Super Bowl LVII event. Building on our previous event at SB LVI, our team, and client aimed to push the boundaries even further and create an unforgettable experience. The centerpiece of our campaign was a
fun and engaging game inspired to bring Subway's new consumer model, the Subway Series Pick Your 12, to the NFL conversation.
I was responsible for the design, developing the look and feel, and creating the logo lock-up, game boards, side screens, PR media, activation screens, signage, and physical merch design. Additionally, I ensured that all NFL regulations were met and worked collaboratively with a variety of teams and vendors to bring the project to fruition.
We are proud of the results and our ability to deliver a memorable and successful event.
I designed all the screen elements, typography, and UI screens for the project. I worked with editors, designers, producers, and the NFL to make it happen —Together, we brought our creative vision to life in a way that exceeded our client's expectations.
Team
Joe Kantrowitz - SVP-Group Creative Director
Toni Kaleda - Associate Creative Director
Ricardo Burneo - Sr. Art Director
HASHTAG SPORTS AWARDS
2022 SHORTLIST — Nominee 2x
- Most Creative Partnership with an Athlete or Influencer
- Best Brand Experience or Activation
Momentum World Wide
Sandwiches are the new collectibles! Subway approached us to promote their new line of Signature Sandwiches and we had a brilliant idea. We turned sandwiches into actual Signature Sandwiches and built a massive bank vault to store them safely.
We got 3 NFL superstars to create their own sandwiches and took them to the Super Bowl where we signed them for millions of fans. Some fans ate them, while others saved, froze, and even resined them. A few even sold them on eBay!
Our campaign got Subway back on the map, with over 1,600 news stories, 43M+ social impressions, and 830M+ media impressions during Super Bowl week. The sandwich collectible market was born! And news coverage was 98% positive sentiment. Not bad, right?
As the AD, I got to create the digital assets, print art, signage, and overall look & feel for the activation. I also designed the logo and made custom typography for the physical and digital builds. It was a total team effort, and I had the pleasure of collaborating with our internal teams, vendors, clients, and our partners at The Mill and Antfood. Together, we brought this ride to life in a way that truly transported people to another world.
Team
Adam Lock - SVP-Group Creative Director
Dave Gonsalves - Creative Director
Rami Levi - ACD
Ricardo Burneo - Sr. Art Director
2 Clio Awards
2020 Silver Clio — Public Relations
Vayner Media
Christmas is a season long dominated by Coca-Cola and that jolly old fat guy. And let’s be honest, Santa can be a little bit out of touch. He only ever cares for those who live up to his lofty expectations of whats “nice” is. The people need, nay they demand a better cola and a better holiday role model. Someone who believes that everyone can be a little naughty and a little nice all at the same time.
Cue Cardi B and Pepsi in this fun film for the holidays.
As an Art Director, I had the opportunity to lead the concept development, storyboarding, and overall look and feel for the project.
It was a true collaborative effort, working with teams across the globe to bring Cardi B's world to life. From designing custom costumes to creating the perfect atmosphere in the sets and social, every detail was carefully crafted to immerse the audience in the experience.
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Adam Lock - SVP-Group Creative Director
Dave Gonsalves - Creative Director
Rami Levi - ACD
Ricardo Burneo - Sr. Art Director
2 Clio Awards
2020 Silver Clio — Public Relations
- Brand-Artist collaboration
- Use of music in film
- YouTube Ads Leaderboard (Top 10)
Vayner Media
Christmas is a season long dominated by Coca-Cola and that jolly old fat guy. And let’s be honest, Santa can be a little bit out of touch. He only ever cares for those who live up to his lofty expectations of whats “nice” is. The people need, nay they demand a better cola and a better holiday role model. Someone who believes that everyone can be a little naughty and a little nice all at the same time.
Cue Cardi B and Pepsi in this fun film for the holidays.
As an Art Director, I had the opportunity to lead the concept development, storyboarding, and overall look and feel for the project.
It was a true collaborative effort, working with teams across the globe to bring Cardi B's world to life. From designing custom costumes to creating the perfect atmosphere in the sets and social, every detail was carefully crafted to immerse the audience in the experience.
WeWork — Back to Work
Global
TV- OOH - Social
Team
Chief Creative Officer: Rob Lenois
Group Creative Director: Kyle Arango
Creative Director: Clarence Bradley
Associate Creative Director: Jamie Shin
Associate Creative Director: Evan Elberson
Senior Art Director: Ricardo Burneo
Senior Copywriter: Lee Lawrence
VaynerMedia, USA
As companies around the world begin to slowly and methodically return to their headquarters, many still question how it will work. How can an office prioritize health and safety for thousands of employees? Where can we find move-in ready workspaces available as soon as next week? Who can help us navigate an undeniably changing business landscape?
RESULTS
10% Global sales increase
400% ABM KPIs
15% Raised brand recognition,
likability from previews Quarters
PRESS
NPR, AdsOfTheWorld,
AdWeek, AdAge
I art directed the TV spot, in addition of creating content for their social platforms, and digital ads.